Understanding Your Expectations, Objectives and Timeline
At our first contact we will ask a series of questions to clearly understand your objectives, timeline and concerns regarding the sale of your home. With your help we prioritize issues like: house preparation, quick sale, showing procedures, inconvenience, pricing, security, negotiations or other issues. With that foundation we put our team to work selling your Atlanta home and make sure our process meets your criteria.
Our objective is to help maximize your selling profit, minimize time on the market, and make the process of selling your Atlanta home a pleasant experience. All of our custom designed brochures, email-brochures, caravan invitations, signage and open house invitations are delivered in the first 10 days after you list with us.
Marketing Strategy and Media Plan (The First 10 Days)
We Will Find Your Buyer! The 10-Day Push!
The following marketing services are performed for each Dillard & Company listing within the first 10 days. During this “10-Day Push” we spend an average of $2,000 per home and strive for maximum market exposure:
Photography – Your home is photographed by a world-class professional using the latest technology
D & C Website – A full description and up to 25 large format photos are posted on our custom website (4,300 visitors, 29,000 page views per month)
AtlantaLuxuryHomesOnline.com – Your home is listed on our Boomtown website (7,000+ visitors per month, 450+ new buyer sign-ups per month, 1,900 Active Buyers on our Site with Exclusive Best Fit Buyer Matching Capability)
FMLS – Your property is entered into the First Multiple Listing Service
GAMLS – Your property is entered into the Georgia Multiple Listing Service
Atlanta Fine Homes – Your property is entered into the Atlanta Fine Homes
Internet Exposure – Your property with multiple photos and detailed description is syndicated to 70+ websites. Listed as a Featured property on Unique Homes and LuxuryHomes.com
Yard Sign – The appropriate yard sign with 1-800 # for property information is installed
1-800 Info – Marketing information about your home’s special features is recorded and made available by calling the 1-800 number on the yard sign
Agent Preview – Dillard & Company’s team of buyer agents preview your listing and begin prospecting for buyers
Brochures – Full Color brochures and business cards are delivered to your home
e-Mail – E-mail with links describing your home is sent to Dillard & Company agents and 370 Atlanta Fine Homes Sotheby’s International Realty Agents
e-Blast – Customized email featuring your home is sent to 370 Atlanta Fine Homes Sotheby’s International Realty Agents in Metro Atlanta and agents pulled from FMLS reverse prospecting system
Print – An ad for your home is prepared for the next issue of “DOMAIN” Magazine
Open House – An open house is scheduled and aggressively advertised and promoted
Caravan – A caravan for Atlanta’s Top Agents is scheduled and advertised
Web Portal – Your web portal is set up to provide you with 24/7 access to marketing, showing and sales activity for your home as well as buyer and agent
What We Bring to the Table to Sell Your Atlanta Home
Unique Buyer Lead Generation Systems: We’ve developed 6 customized, latest-technology systems and media to generate qualified buyers for your home.
Experience: Our personalized service and record of excellence over the years have established a reputation of trust, fairness and confidence which our clients have come to depend upon for a lifetime. See Reviews.
Agent on Call: 9 AM to 7 PM, our agents are prospecting for you seven days a week to sell your Atlanta home.
Guaranteed: Your Custom Marketing Plan to sell your single family or Atlanta luxury home will be implemented by a guaranteed deadline.
Guaranteed: Quick Response Time to Inquiries on Your Home from agents, prospective buyers, and brokers. Our staff is on it!
9 Full-time Team Members: Marketing Manager, Listing Manager, General Manager, Graphic Designer, Buyer Agents and Closing Manager always ready to serve you our client.
Marketing: We Promote Your Atlanta Home to the World – 70+ Websites, E-Mail, Direct Mail, Print Publications.
Custom Website: 24 Hour Web Access to Promote the Sale of your Atlanta Home. (4,300 visitors, 29,000 page views per month)
Professional Photographs: Your home will be photographed to the standard set by Southern Living Magazine using the latest Nikon equipment to market and sell your Atlanta home.
Showcase Your Home: We will post up to 40 photos of your Atlanta home on our custom Website, the largest photographic format (6.5″ x 4.25″) presented by any realtor in Atlanta.
Automatic Buyer Matching: Instant e-Mail Notification with Listing Details to anyone searching for a home on our website that matches your home’s price and amenities (criteria). 4,300 visits per month.
Professional Market Research: We will provide you with free monthly market research reports for your zip code from Altos Research (recognized by Forbes, Business Week and Wall Street Journal)
We will sell your Atlanta home for the maximum obtainable price!