Marketing Plan

Sell Your Home with Dillard & Company’s Powerful Marketing Programs (continued)

For more information or assistance, contact Dillard & Company at info(at)dillardandcompany(dotted)com or call us at 404 895 2155.

Search Engine Optimization

Most online real estate searches begin with a search for Atlanta luxury homes or ‘real estate in Atlanta.’ Our investment in search engine optimization makes and your property listing highly accessible through thousands of web search capabilities because of strategic partnerships we have developed with well-known search engines that include: Google, Yahoo and MSN.


Our graphic designer will create a custom eFlyer for your property, that we will email to thousands of local real estate agents and qualified buyer prospects in our proprietary database. The eFlyer will include direct links back to the detailed photos and listing information Dillard & Company assembles to effectively present and sell your home.

Local Print & Direct Mail Advertising:

While web marketing is increasingly important, traditional forms of marketing/advertising still play a role in successfully marketing and selling Atlanta property. Following is a list of other marketing channels that we employ to sell your listing:


  • Dillard & Company advertises in each issue
  • Your home will be one of two per page
  • 36,000 copies are mailed to professional athletes, celebrities, CEOs, dignitaries and into targeted high income households across Atlanta


  • Each month, Dillard & Company mails linen notes with market statistic updates
  • Establishes Dillard & Company as a source of accurate local real estate data
  • Distributed to the homes of 2,800+ of Atlanta?s Leading Executives and Professionals
    Note includes invitation to view latest website listings


The Real Estate Book Cover THE REAL ESTATE BOOK

  • Full page in each copy presenting Dillard & Company listings
  • Circulates over 8,000 copies regionally per publication day
  • Ads stay in the stands and area businesses 7 days per week
  • The publication is FREE to all readers
  • Each edition is mailed out weekly to subscribers

open house Open House Promotion
Dillard & Company uses the top Atlanta company to distribute notices regarding each upcoming open house to 2,000 agents who just might be working with the perfect buyer for your home.

Realtor Exposure Campaigns

  • Direct Marketing Campaign to Local, National & International Agents
  • E-Flyers
  • Phone calls
  • Agent Caravans, Events and Open House Promotions
  • Events sponsored by alliance vendors (Lenders, Closing Attorneys)
  • Offer incentives to agents who attend
  • Distribute marketing collateral
  • Follow up thank-you email, including virtual tour link
  • Promote through Keller Williams Inter-Office Relationships
  • National Networking (with top 10% of KW’s 76,000 agents)
  • Homes of Distinction Group Promotion
  • Luxury Homes Network Promotion

fmls Atlanta Multiple Listing Service (FMLS)

Your property listing (description and photos) will be listed in the FMLS for full exposure to over 33,000 Atlanta agents. It will include a complete property description, professional photo tour and Visual Tour with panoramic “walk-throughs” that highlight the major selling features of your home.

proquest 1-800 Lead Capture Technology

Dillard & Company supplies information about your home. 24 hours per day through a non-invasive recorded description. Yard signs and other advertising direct prospects to call for this information (without having to speak to an agent). When they call, we capture their phone number, name and address automatically leveraging 800-number technology. Our staff follows up on each of these calls with a service minded, information delivery, soft sell approach.

Full Color Photo Flyer

Our graphic designer will develop a custom flyer that presents your property using beautiful high resolution photos. Flyers are used for in-home display, given to real estate agents and prospective buyers.

Your Personal Intranet Site

We know you are busy. Through web technology, Dillard & Company provides you with 24 hour access to reports detailing recent prospect interest and activity, for your listed property.

immediate Immediate Yard Signage

Signs will go up within 24 hours. Provides contact information, printed take-away flyers, and directs potential buyers to our website and 800 number to access more information.

Follow up with Agents Who Show Your Home

Our staff will obtain feedback each time your home is shown, communicate this information to you as well as information about recent sales and changing market conditions that may affect your property.

Negotiate on Your Behalf

Dillard & Company will leverage over 30 years of combined negotiating experience and accumulated knowledge to secure the best deal possible. Licensed Broker. Top 1% Nationally.

Manage the Closing Process

We will manage issues associated with the closing process including: dealing with the co-op agent, the lender, the buyer, title work, the appraiser, earnest money accounting, transaction coordination between all parties, inspectors and termite letters to ensure a smooth and problem free transaction.

after salesAfter-Sales Follow Up

Our objective is to exceed your expectations. Therefore, our services, if needed will continue for years after the sale. Go to Testimonials to see what our exacting clients say about Dillard & Company’s winning level of service.

Contact Dillard & Company for More Information